It would seem that
hotels are now moving away from just having a website to showcase the hotel’s
quality and then taking online reservations from third party websites, by
having their very own booking engine in the website.
Villa Tournon would be
an example of this trend as it has now launched a booking engine for http://www.hotelvillatournon.com/.
Villa
Tournon is advancing its digital marketing strategy by assuring that strategy
is of a multi-channel nature. That is, Villa Tournon besides
taking reservations from the multiple third party services that offer customers
booking options, has it very own booking engine to make sure that customers can
make their reservations directly with the hotel, at http://www.hotelvillatournon.com/
.
The booking engine
itself is quite good with a number of tools and options for hoteliers to manage
their digital presence, such as easy to use tools to make special offers and
promotions, and a way to manage their online reputation in numerous channels.
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