Hotel Cuatro Naciones has not only launched a whole new website, but an innovative booking engine to go with it.

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It would seem Hotel Cuatro Naciones is making moves towards a more developed multi-channel digital marketing strategy, by launching a brand new website with it’s very own booking engine.

About Hotel Cuatro Naciones:

Quite affordable in light of its extremely central location on Las Ramblas, the Hotel Cuatro Naciones has been providing basic rooms for more than 200 years . Turn-of-the century style unfolds in a lobby decked out with high crown molding, wrought ironwork, and marble galore.

A sweeping staircase leads to 54 simplistic rooms with white walls and punchy pink bedspreads and curtains. Floors are smooth stone mosaic. There's also an elevator, if stairs aren't your thing.

Fourteen of the rooms offer sweeping views of La Rambla. The first floor salon is a must-see, featuring hotel-related news clippings through the ages and signed photos and memorabilia of the hotel's most famous guests. The fancy guest history includes Stendhal, Frederic-Francois Chopin, Ulysses S. Grant, and Buffalo Bill.

Hotel Cuatro Naciones has launched a new SEO optimized website, at http://www.h4n.com , which includes its very own reservations system with a prominent display of special offers and promotions. This would appear to be a move towards a greater digital. The implementation of a booking engine creates a source for reservations in Hotel Cuatro Naciones’s own website, which enables a multi-channel source of reservations by not having reservations coming from just OTA’s (Online Travel Agencies).

This would be a new venture for Hotel Cuatro Naciones into innovative and multi-channel digital marketing strategy. The website itself was developed by GuestCentric Systems, that aims to provide digital marketing solutions that were “previously only available at large chains”.

You can check out the new website at http://www.h4n.com .