It would seem that
hotels are now moving away from just having a website to showcase the hotel’s
quality and then taking online reservations from third party websites, by
having their very own booking engine in the website.
Hub Porteño would be an example of this trend as it has now launched a booking
engine for www.hubporteno.com . Hub Porteño
is advancing its digital marketing strategy by assuring that strategy is of a
multi-channel nature. That is, Hub Porteño besides taking reservations from the multiple third party services
that offer customers booking options, has it very own booking engine to make
sure that customers can make their reservations directly with the hotel, at www.hubporteno.com
.
The booking engine
itself is quite good with a number of tools and options for hoteliers to manage
their digital presence, such as easy to use tools to make special offers and
promotions, and a way to manage their online reputation in numerous channels.
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