Tuesday, September 9, 2014

Hoteliers are improving their digital presence, and promoting a digital marketing strategy

It would seem Monte Filipe Hotel is making moves towards a more developed multi-channel digital marketing strategy, by launching a brand new website with it’s very own booking engine.
The 4-star Monte Filipe Hotel & Spa is located in Alpalhão village, district of Nisa, in Alentejo and offers elegant rooms which are individually decorated with local themes. It features indoor and outdoor pools, as well as a Spa.
Each uniquely decorated room features a different theme based on local handcrafted products, such as clay, embroidery and lace. Tradition mixes with modernity, offering an elegant setting. Free WiFi is available in all areas.
Guests can head to Chaparro, a restaurant in Monte Filipe, and enjoy traditional Alentejo meals, all prepared with regional products.
For relaxation, the Monte Filipe Spa offers an indoor heated swimming pool, Turkish bath, massage rooms and sauna.
Amieira Castle is within 30 km and Portas de Rodão is 20 km away. The Tagus River banks are located within 20 km, offering plenty of bird watching and hiking opportunities. Marvão, with its imposing castle, is 27 km away.
Monte Filipe Hotel has launched a new SEO optimized website, at http://www.montefilipehotel.com , which includes its very own reservations system with a prominent display of special offers and promotions. This would appear to be a move towards a greater digital. The implementation of a booking engine creates a source for reservations in Monte Filipe Hotel’s own website, which enables a multi-channel source of reservations by not having reservations coming from just OTA’s (Online Travel Agencies).
This would be a new venture for Monte Filipe Hotel into innovative and multi-channel digital marketing strategy. The website itself was developed by GuestCentric Systems, that aims to provide digital marketing solutions that were “previously only available at large chains”.
You can check out the new website at www.montefilipehotel.com.

No comments: