It would seem Casa Dona Maria Luiza is making moves towards a more developed multi-channel digital marketing strategy, by launching a brand new website with it’s very own booking engine.
Opened in July 2014 and integrated in the oldest demarcated region in the world, the Douro Valley region classified by UNESCO as World Heritage, Casa Dona Maria Luiza is located on the edge of the historic center of the medieval village of Mirandela, offering a concept of modern accommodation in a countryside fusion between design, rurality, comfort and elegance that appeals to the senses and feelings.
Casa Dona Maria Luiza has launched a new SEO optimized website, at www.casadonamarialuiza.com, which includes its very own reservations system with a prominent display of special offers and promotions. This would appear to be a move towards a greater digital. The implementation of a booking engine creates a source for reservations in Casa Dona Maria Luiza’s own website, which enables a multi-channel source of reservations by not having reservations coming from just OTA’s (Online Travel Agencies).
This would be a new venture for Casa Dona Maria Luiza into innovative and multi-channel digital marketing strategy. The website itself was developed by GuestCentric Systems, that aims to provide digital marketing solutions that were “previously only available at large chains”.
You can check out the new website at www.casadonamarialuiza.com
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