Hoteliers are
improving their digital presence, and promoting a sound and innovative digital
marketing strategy. Aldeia da Pedralva shows how hotels are advancing
digital marketing strategies with its brand new SEO optimized website that also
has a booking engine.
The
Vicentina Coast, where we can still find real natural oasis, wild beaches and
good energies, is no doubt our Secret West Coast.
Here we found one more
treasure: The Pedralva Village, a pile of ruins in an incomparable site,
between the Natural Park of Southwest Alentejo and dozens of beaches.
This village use to
have up to 100 villagers, and the number went down to 7 villagers nowadays.
The houses were
deteriorating and being abandoned and life for the locals who continued to live
there became more and more difficult.
It was necessary
to rebuild this village in various steps:
The first and more
difficult one was the genealogical rebuilding of the village.
The village was
becoming more deserted, but the searching of the 220 owners and heirs of the
village properties and houses, from Portugal, Germany, England and France, was
becoming passionate and intense.
It took us about two
years to buy the houses from these owners, and about 2 other years to rebuild
the village, keeping the original design as much as possible, and a new Aldeia
da Pedralva was born.
The website, at www.aldeiadapedralva.com , looks to
provide customers with essential features and a beautiful design, all the while
enabling them to make their booking directly with the hotel. The booking engine
is designed so as to avoid confusion by showing customers the best deals in an
easy to understand overview that does away with multiple step purchasing
processes.
Aldeia da Pedralva isn’t the only one
that is implementing a web 2.0 website and it surely won’t be the last as
hotels are having to improve their digital presence and find ways to have a
sound digital marketing strategy.
If you want, check out
the new website at www.aldeiadapedralva.com
.
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