Thursday, August 29, 2013

Hotel Aldeia da Pedralva enhances online presence


Hoteliers are improving their digital presence, and promoting a sound and innovative digital marketing strategy. Aldeia da Pedralva shows how hotels are advancing digital marketing strategies with its brand new SEO optimized website that also has a booking engine.


About Aldeia da Pedralva: 
The Vicentina Coast, where we can still find real natural oasis, wild beaches and good energies, is no doubt our Secret West Coast.
Here we found one more treasure: The Pedralva Village, a pile of ruins in an incomparable site, between the Natural Park of Southwest Alentejo and dozens of beaches.
This village use to have up to 100 villagers, and the number went down to 7 villagers nowadays.
The houses were deteriorating and being abandoned and life for the locals who continued to live there became more and more difficult.
 It was necessary to rebuild this village in various steps:
The first and more difficult one was the genealogical rebuilding of the village.
The village was becoming more deserted, but the searching of the 220 owners and heirs of the village properties and houses, from Portugal, Germany, England and France, was becoming passionate and intense.
It took us about two years to buy the houses from these owners, and about 2 other years to rebuild the village, keeping the original design as much as possible, and a new Aldeia da Pedralva was born.

The website, at www.aldeiadapedralva.com , looks to provide customers with essential features and a beautiful design, all the while enabling them to make their booking directly with the hotel. The booking engine is designed so as to avoid confusion by showing customers the best deals in an easy to understand overview that does away with multiple step purchasing processes.
Aldeia da Pedralva isn’t the only one that is implementing a web 2.0 website and it surely won’t be the last as hotels are having to improve their digital presence and find ways to have a sound digital marketing strategy.
If you want, check out the new website at www.aldeiadapedralva.com .

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