Monday, May 13, 2013

Taking advantage of its growing online community Hotel Orca Praia places its bet on a new Social Media Management System that escalates customer engagement into a new level

Funchal, Portugal - Hotel Orca Praia has invested on a new online approach using the latest technologies to increase its brand’s exposure, extend loyalty programs and reward its social media followers. 



With a new Social Media Management tool, Hotel Orca Praia can now track user generated content by monitoring the property’s reputation on a multitude of websites and social media channels like TripAdvisor, YouTube, Twitter, Flickr, Facebook, Google blogs, message boards, news, and others. 






By implementing this innovative tool, it is now possible to manage the social media presence of the hotel on different levels, enhancing Hotel Orca Praia brand recognition and building strong relationships with its guests or potential guests, which will eventually result in an increase of the sales and the revenue per customer. 


















Hotel Orca Praia takes a new step on its journey into Web 2.0 technologies and escalates customer engagement by using special offers available exclusively for twitter and facebook users, interacting directly with followers and spreading the hotel’s information across multiple networks. 



Through this integrated social media solution, Hotel Orca Praia provides a new way of communication, converting its continuously growing community of followers into a new opportunity.



Become a fan: https://www.facebook.com/hotelorcapraaia
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