Thursday, March 7, 2013

Mercer Hotel Boria takes new step towards multi-channel digital marketing



Mercer Hotel Boria is going to go beyond the digital presence resultant from a website by introducing a multi-language SEO optimized reservations system that enables a calendar overview of the best available rates, at www.boriabcn.com.

This signifies the inauguration of a multi-channel digital marketing strategy for Mercer Hotel Boria, as now Mercer Hotel Boria would not only be receiving online reservations from external channels, but from its very own website as well.
Having a booking engine on www.boriabcn.com doesn’t just mean the utilization of an innovative technology; it could mean the attraction of reservations from customers who wouldn’t otherwise make a reservation.

Hopefully this move will assure a greater amount of guests and customer satisfaction for Mercer Hotel Boria.



Boria-BCN is placed in a small palace of the 18th century totally restored but respecting the historic features of the building. Being at the Ribera Quarter, it has eleven ample and luminous rooms, LOFTS, SUITES and JUNIOR SUITES. La Ribera (North Born), at el Born, is a multicultural area where historic buildings exist side by side: Santa Maria del Mar, the Picasso Museum, the Palau Reial... with the most up-to-date fashion and design.

Boria BCN opened its doors in 2005, being placed in a small palace from the 18th century; it has preserved the historic features of the building, enjoying a rather privileged location in one of the best areas of Barcelona.

Its decoration is modern as well as functional, with warm floors made in tropical wood in contrast with the luminosity that penetrates through the large windows of its rooms and together with young artists pictures, make up harmonious spaces; the ample rooms and the carefulness in every single detail make each one of its rooms an only space.

Between the Borne and the Ribera, Boria BCN Hotel is at the heart of the Gothic Quarter of Barcelona.

At the topmost of the palace we have fitted out a sophisticated space from which you will be able to admire the Barcelona Cathedral dome and Santa Maria del Mar Church enjoying the Mediterranean Sea.

Boria-BCN Hotel puts at your disposal the following services:
Solarium, terrace, Wireless Access to Internet WIFI-ADSL, Laundry, Safe, Newspapers, magazines...

In the room, you will enjoy the following services:
Office, Mini-Bar, Alarm clock, Free Inner Access WIFI-ADSL, Safe, Image & Sound, Air conditioning...

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